Quick social media marketing tips for SME owners

Getting hold on social data is very beneficial for business owners and marketeers. Many of SME owners and marketeers are not aware on how to leverage the power of valuable data. By understanding the importance and appropriate usage of social data can surely boost up ROIs to SMEs.

There is lots of data floating around but plucking the diamond from the waste is really typical task to accomplish. This, termed as Data deluge, leaves the SMEs on the horns of dilemma.

What is Social Data?

The data which is fetched from social media accounts of users is called social data. Using social media sites, users generate a lot of content in the form of status updates, chats, interacting with other people and upload of photos and videos. While performing all these activities, valuable information is generated like:

• What are the interests of users
• Demographics
• And, user’s online expenditure habits.

Such data, called social data is very important for SMEs as by using this data, marketeers or SME owners can make themselves aware of activities and interests of users.

Data points SMEs get from social data

There are several data points SMEs can get:

• Email address to send newsletters.
• Location for pitching a specific product with a pricing based on user’s local currency.
• Remarketing
• Targeting based on the competitors they have liked

How you can get Social Data

Getting social data is made easy, read more at Social Data Marketing Tips for SMEs.

Facing challenges to take your business to a new level? Understand your customers first!

Latest technology and expertise can help you track your target customers. Still many businesses fail to understand their customers. They usually shoot in dark to understand their user needs and what they expect. As more and more users are joining the digital platform, getting a hold on customers becomes more important for digital marketers. Having the data of user like location, likes, age, working status can help a lot in targeting the customers in a better way.

Good news is that there are tools which can do it. Janrain Customer Profile management platform can help a lot in fetching user profile data. Janrain has some tools as below:

• Social Login: Social login helps users login or signup using their existing Social media accounts like Facebook, twitter and other social networks. No boring forms, No long passwords to remember, No more wasting of time.
• Registration as a Service: This feature allows signups of websites, android, and ios apps using Janrain. RAAS eases up the process of managing customer’s identity security. This not only works with social login but traditional login too!
• Single Sign-on: For those who are handling multiple websites for single organisation, Single sign-on functionality becomes very important.
• To have a look at complete details of features by Janrain, please visit http://###
  

Alternatives:

Gigya: Having a vast set of product range, Gigya is well suited for enterprise level clients who can pay around 15,000 USD per year.

LoginRadius: Starting from just 468 USD per year, Loginradius seems to be suited for Small and medium level businesses

	Gigya	Janrain	LoginRadius
Pricing	Starts from 15000 USD Per Year	Starts from 1000 USD Per Year	Starts from 468 USD Per Year
Target Audience	Enterprise Clients	Large Businesses	Small and medium Businesses
Products Range	A vast range of products makes it perfect for enterprise clients	No gamification like Gigya	Important core products available. Good enough if you are looking for social login, Sharing, RaaS, SSO, and analytics

For  a detailed product comparison click here

Overview:

Janrain is no doubt an awesome product but considering its steep prices of min 1000 USD per year, it becomes unaffordable for small businesses. Gigya has one of the largest variety of products but again, at 1500 USD, only enterprise clients can get access to it. LoginRadius deals in core products only like Social Login solutions, SSO, RAAS , Analytics but has a very competitive pricing range of 468 USD per year which makes it accessible for small and medium business.

For detailed Read: What’s The Golden Key To Online Business Growth?

Flats in Jaipur for sale by Manglamgroup.com

Jaipur known for its beautiful culture and diversity is one of the finest cities to live in. 

Decorated with finest arts and artisans, Jaipur is unique in its very own way. Jaipur real estate is witnessing high paced growth since last few decades. Real estate taking full advantage of it and offering a wide range of flats, lands for rent and sale. Most of the people are shifting from Delhi to Jaipur. Unfolding a new dimension of real estate Jaipur offers a strong essence of safety and security.   Real estate developers offering a wide range of offering. Most of them provide independent houses, flats and townships in Jaipur.

Flats in Jaipur are fully equipped with the new technologies and adhering to the world class standards. Even the townships are built to take care of basic amenities of people. Inside townships all the major facilities are given. Needs of customers are taken well care like enough space for parking within premises is given. Ample supply of water and electricity are given. Real estate in Jaipur seems to be hospitality industry as they are blending luxury with the comfort. Available on all prime location, these flats are fulfilling the dream of people. Not only is the business enough for them even with their possible initiatives they are also doing for the society. Real estate developers are adhering to environmental laws and regulation. Earlier Jaipur is said to be traditional city where people want to go traditionally but the perfect blending of culture and ethnic world can be seen. It is estimated that in December 2014 metro will be running in Jaipur connecting through a major network. And at that time price of real estate will be sky rocketing definitely as Jaipur will be amongst those few cities which have metro network. Bringing to new avenues for employment and opportunities it will boost the economy.

A guide to make you site social media friendly

You hired an awesome team of developers and designers, consulted with SEO for keyword research and worked up with copywriters to get content done on site. But still there is no buzz about your business in social media?

LoginRadius

Well you are not alone facing this situation. There are many website owners who find it hard to get their website noticed on social media networks. Believe me, its not as hard as it seems. There are few things which one should consider:

• Writing content which delivers value: I often see people publishing the same old rehashed content multiple times on their blog. why the heck on earth, I would be interested in reading the information which I have already read on several other blogs? Do some research, get on some facts, and get something on blog which is never written before. After All one unique article is 100x better than 50 low quality articles.
  
• Adding Social sharing buttons at the right place the right way: Make sure that social sharing buttons are clearly visible. You can also encourage the readers at the end of the blog to share the content if they liked it. Always keep a check on the affect of page speed score due to social sharing buttons.

• A site for Mobile users: As the number of users accessing web on mobile is getting up day by day, it’s very important to have a mobile friendly website. One can go for responsive design or create a mobile version which can redirect the user based on the device they are using.

Click here to know the 8 Signs you website is dangerously Antisocial

Ten things you must know about Social Analytics

Social Analytics might be new for many but savvy social media marketers are already on their toes to analyze their user base socially. Basically social analytics means tracking the users based on their activities on various Social Networks. Data is collected by analyzing the users on various social platform, surfing habits and referral traffic. Social analytics can help a lot in better conversions, getting referrals and brand recognition.

Social Analytics

And thats where LoginRadius comes in. The Social Login solution by loginradius allows a user to login via his existing social network accounts like facebook, twitter, Google plus many more. Currently it supports 30 social networks. LoginRadius dashboard also has the function of social analytics using which one can measure the social reach and impact by social login and social share.

Social login and analytics can do wonders when you are looking to get leads. As there is a large chunk of user base which relies on recommendation of their friends on social networks, Social login and share can help a lot in getting surfers converting into customers!

My quick guide to market business on Facebook

Social media is playing a very important role in the life of individuals these days. Whether it is a college going youngster, a working professional or a homemaker, everyone is using social networking sites to connect with friends and colleagues.  With users spending so much time on social networks, it has become imperative for businesses to use social media for their growth too.

Among all the social networking sites, Facebook tops the chart. Facebook’s user base reached 1230 Million in 2013 making it the most popular social networking website. Having this much user base of the website makes it sweet spot for online marketers and businesses.

Below are some facts which will surely lure you to promote your business on Facebook:

• 94% of businesses are using Social Media to Market.
• 67% of Social Media users searching on Social Networks are more likely to purchase than regular searchers.
• 92% of consumers trust peer recommendations,(which they can get from social networks like Facebook ) only 14% trust advertisements.
• 42% of B2B and 67% of B2C businesses have acquired customers through Facebook.

Above stats clearly say how important it is to promote on Facebook

There are several ways for marketing on Facebook, Have a look at Taylor Nelson’s Facebook Marketing 101. She has some awesome stuff!