Quick social media marketing tips for SME owners

Getting hold on social data is very beneficial for business owners and marketeers. Many of SME owners and marketeers are not aware on how to leverage the power of valuable data. By understanding the importance and appropriate usage of social data can surely boost up ROIs to SMEs.

There is lots of data floating around but plucking the diamond from the waste is really typical task to accomplish. This, termed as Data deluge, leaves the SMEs on the horns of dilemma.

What is Social Data?

The data which is fetched from social media accounts of users is called social data. Using social media sites, users generate a lot of content in the form of status updates, chats, interacting with other people and upload of photos and videos. While performing all these activities, valuable information is generated like:

• What are the interests of users
• Demographics
• And, user’s online expenditure habits.

Such data, called social data is very important for SMEs as by using this data, marketeers or SME owners can make themselves aware of activities and interests of users.

Data points SMEs get from social data

There are several data points SMEs can get:

• Email address to send newsletters.
• Location for pitching a specific product with a pricing based on user’s local currency.
• Remarketing
• Targeting based on the competitors they have liked

How you can get Social Data

Getting social data is made easy, read more at Social Data Marketing Tips for SMEs.