Quick social media marketing tips for SME owners

Getting hold on social data is very beneficial for business owners and marketeers. Many of SME owners and marketeers are not aware on how to leverage the power of valuable data. By understanding the importance and appropriate usage of social data can surely boost up ROIs to SMEs.

There is lots of data floating around but plucking the diamond from the waste is really typical task to accomplish. This, termed as Data deluge, leaves the SMEs on the horns of dilemma.

What is Social Data?

The data which is fetched from social media accounts of users is called social data. Using social media sites, users generate a lot of content in the form of status updates, chats, interacting with other people and upload of photos and videos. While performing all these activities, valuable information is generated like:

• What are the interests of users
• Demographics
• And, user’s online expenditure habits.

Such data, called social data is very important for SMEs as by using this data, marketeers or SME owners can make themselves aware of activities and interests of users.

Data points SMEs get from social data

There are several data points SMEs can get:

• Email address to send newsletters.
• Location for pitching a specific product with a pricing based on user’s local currency.
• Remarketing
• Targeting based on the competitors they have liked

How you can get Social Data

Getting social data is made easy, read more at Social Data Marketing Tips for SMEs.

Facing challenges to take your business to a new level? Understand your customers first!

Latest technology and expertise can help you track your target customers. Still many businesses fail to understand their customers. They usually shoot in dark to understand their user needs and what they expect. As more and more users are joining the digital platform, getting a hold on customers becomes more important for digital marketers. Having the data of user like location, likes, age, working status can help a lot in targeting the customers in a better way.

Good news is that there are tools which can do it. Janrain Customer Profile management platform can help a lot in fetching user profile data. Janrain has some tools as below:

• Social Login: Social login helps users login or signup using their existing Social media accounts like Facebook, twitter and other social networks. No boring forms, No long passwords to remember, No more wasting of time.
• Registration as a Service: This feature allows signups of websites, android, and ios apps using Janrain. RAAS eases up the process of managing customer’s identity security. This not only works with social login but traditional login too!
• Single Sign-on: For those who are handling multiple websites for single organisation, Single sign-on functionality becomes very important.
• To have a look at complete details of features by Janrain, please visit http://###
  

Alternatives:

Gigya: Having a vast set of product range, Gigya is well suited for enterprise level clients who can pay around 15,000 USD per year.

LoginRadius: Starting from just 468 USD per year, Loginradius seems to be suited for Small and medium level businesses

	Gigya	Janrain	LoginRadius
Pricing	Starts from 15000 USD Per Year	Starts from 1000 USD Per Year	Starts from 468 USD Per Year
Target Audience	Enterprise Clients	Large Businesses	Small and medium Businesses
Products Range	A vast range of products makes it perfect for enterprise clients	No gamification like Gigya	Important core products available. Good enough if you are looking for social login, Sharing, RaaS, SSO, and analytics

For  a detailed product comparison click here

Overview:

Janrain is no doubt an awesome product but considering its steep prices of min 1000 USD per year, it becomes unaffordable for small businesses. Gigya has one of the largest variety of products but again, at 1500 USD, only enterprise clients can get access to it. LoginRadius deals in core products only like Social Login solutions, SSO, RAAS , Analytics but has a very competitive pricing range of 468 USD per year which makes it accessible for small and medium business.

For detailed Read: What’s The Golden Key To Online Business Growth?